Brand Identity
Illustration
Finding a visual rhythm for wellbeing.
Shazia Omar, a yogini with more than 25 years of practice, came to me with an idea for a new yoga and wellbeing festival in Bangladesh, bringing people together around movement, mindfulness and community. It needed a name and an identity, so I created Dhaka Flow.
Client
Dhaka Flow
Business
Yoga & wellbeing festival
The Identity
The early visual world grew around a lotus-inspired logo and geometric forms exploring balance and connection. The identity became a flexible visual system for the festival, carrying across posters, print materials and campaign visuals while leaving room for the illustration work to grow alongside it.
— BUILT AROUND THE IDEA OF FLOW.
logo
Element
