Creative Direction
Campaigns
Photography
Film
A decade of ideas, images and stories.
Aarong is Bangladesh’s leading fashion and lifestyle brand and a social enterprise of BRAC. I conceived and creative directed seasonal campaigns, photography and film, leading teams that ranged from a handful of people to almost 100. Each project began with an idea, then brought together the right people to build a world around it.
Client
Aarong/ BRAC
Business
Fashion, lifestyle & social enterprise
The Campaigns
Every collection asked for something different. Sometimes graphic. Sometimes playful. Sometimes theatrical. Always built around the collection’s theme.
— With sets and props we build mini worlds
