Visual Identity
Creative Direction
Website
More than homemade skincare.
Minarow began with founder Irina Long making natural skincare by hand. We worked together to uncover the story behind what she had created and turn it into an identity that felt distinctly hers.
Client
Irina Long
Business
Natural skincare
The Identity
The ingredients were already there. Irina’s story, her products and the love of her two grandmothers, Amina and Rowshan. She planned to name the business after them. I brought their names together to create Minarow, then found the thread that connected everything else.
— we got to the root of the story
Labels
Icon
Logotype
COLOUR PALETTE
Typography
