Visual Identity
Campaigns
Community
Belonging, without leaving yourself behind.
SareeNaSorry began as Poppy Jaman’s personal celebration of the saree and grew into something much bigger. We refreshed the visual identity and developed a storytelling campaign that could carry those ideas into the world.
Client
Poppy Jaman OBE
Business
Cultural platform & community
The Identity
We evolved SareeNaSorry's existing in-house identity, grounding it in geometric patterns drawn from saree borders and Bengali folk art. Even the typefaces were chosen from women designers, a detail that speaks to a brand built for a genuinely diverse community.
FROM THEN TO NOW
COLOUR PALETTE
Typography
Brand elements
